See Your True Amazon Profit.
Turn Amazon seller data into clear, actionable business intelligence.
Amazon Seller BI brings sales, fees, advertising, returns, expenses and profitability into one powerful analytics platform built for Amazon sellers.
Revenue vs. Realized Net Profit (30 Days)
Daily breakdown with SP-API fee & ad settlement reconciliation
Expense Distribution
Authoritative Waterfall %
What Amazon Seller BI Helps You Understand
Designed to bring fractured Seller Central reports into a coherent, real-time executive cockpit.
Sales Performance
Understand revenue and order trends. Track sales velocity across North American and European marketplaces in unified currencies.
True Profitability
Account for Amazon fees, advertising and expenses. See the real bottom-line cash remaining after all operational deductions.
Product Economics
Understand SKU-level profitability. Pair unit landed costs (COGS) with exact FBA fulfillment fees to identify bleeders vs. winners.
Financial Visibility
Track settlements and Amazon-related financial data. Reconcile bi-weekly bank deposits against order transactions and fee assessments.
Returns & Claims
Monitor returns and SAFE-T related activity. Quantify unsellable inventory losses, restocking fees, and reimbursement claims.
Advertising Performance
Understand advertising spend and performance. Gauge Total Advertising Cost of Sales (TACOS) and blended ROAS against net margins.
Revenue Isn't Profit.
Amazon sellers may see impressive top-line sales while Amazon fees, PPC advertising, customer returns, and operating expenses silently erode actual cash flow.
Simulate Your Amazon Revenue to Net Profit Waterfall
Total marketplace sales collected before any deductions.
FBA pick/pack, referral, closing & storage fees.
Sponsored Products, Brands & Sponsored Display ad spend.
Manufacturing, packaging, and freight landed costs.
Software tools, prep centers, returns & overhead.
Actual cash deposited into your business account.
Know the True Margin of Every Single SKU
Never guess which product line is generating profit and which is subsidizing ad waste. View complete item-level economics with landed costs.
| Product / SKU / ASIN | Units | Gross Sales | Amazon Fees | Ad Spend | COGS | Net Profit | Margin % | Status |
|---|---|---|---|---|---|---|---|---|
Ergonomic Wireless Trackpad Pro - Matte Black SKU: AUR-WL-01•ASIN: B09X87K12L | 412 | $16,480 | -$2,884 | -$1,318 | -$5,150 | +$7,128 | 43.2% | High Performer |
Insulated Ceramic Travel Tumbler 16oz SKU: ZEN-MUG-16•ASIN: B08F91M44P | 320 | $8,960 | -$1,824 | -$1,075 | -$2,880 | +$3,181 | 35.5% | High Performer |
Ultra-Slim Monitor Light Bar with Auto-Dimmer SKU: LUM-DESK-LED•ASIN: B07V229Q8X | 245 | $12,250 | -$2,327 | -$2,450 | -$4,410 | +$3,063 | 25.0% | Moderate |
Braided 240W USB-C Fast Charge Cable (2-Pack) SKU: VEX-CABLE-6FT•ASIN: B0C4N88T2K | 185 | $3,700 | -$925 | -$1,295 | -$1,110 | +$370 | 10.0% | Ad Bleeding |
Anodized Aluminum Laptop Riser with Cable Duct SKU: AERO-STAND-AL•ASIN: B0B39YZZ18 | 122 | $6,850 | -$1,575 | -$822 | -$3,050 | +$1,403 | 20.5% | Moderate |
From Raw Amazon Feeds to Executive Decisions
Automate your entire financial reporting lifecycle through four structured stages.
Connect Your Amazon Seller Account
Authorize read-only access via official Amazon Selling Partner API (SP-API) OAuth workflows. Your credentials remain private, and zero customer PII is ever accessed or retained.
Synchronize Your Business Data
Automated background pipelines ingest your historical orders, FBA fulfillment fees, advertising spend reports, and settlement balances with resilient rate-limit management.
Analyze Sales, Costs & Profitability
Input your unit product costs (COGS) and recurring overhead. The platform combines these with real Amazon fees to construct an authoritative, real-time P&L waterfall.
Make Better Business Decisions
Eliminate unprofitable SKUs, identify PPC campaigns hemorrhaging ad budget, anticipate cash flow disbursements, and scale winning products with clear financial certainty.
Built for Serious Amazon Business Operators
Nine purpose-built analytics engines working in harmony to deliver authoritative financial truth.
Dashboard & Executive Analytics
High-level clarity across all your Amazon seller accounts
Monitor real-time revenue, gross margin, estimated settlement deposits, and daily profitability velocity across multiple marketplaces in a single consolidated interface.
Orders & Sales Intelligence
Granular sales velocity and order economics
Inspect order-by-order financial breakdowns with exact fulfillment fees, shipping charges, promo discounts, and item quantities updated directly through SP-API feeds.
Products & Landed Costs (COGS)
Item-level unit economics and batch manufacturing costs
Configure landed product costs, freight shipping fees, packaging, and custom tariffs by time-period batches to calculate true SKU profitability with historical accuracy.
Finance & Authoritative P&L
Audit-ready financial statements reconciled with Amazon settlements
Generate GAAP-aligned Profit & Loss statements accounting for every Amazon fee category: referral, FBA storage, disposal, inbound placement, refunds, and reimbursement credits.
Advertising Performance & TACOS
Understand the true return on Sponsored Products and Brands
Correlate ad spend directly with SKU organic lift, Total Advertising Cost of Sales (TACOS), and blended ROAS without relying solely on misleading in-ad attribution.
Returns & SAFE-T Activity
Track return costs, customer reasons, and reimbursement recoveries
Quantify the true financial drag of customer returns, unsellable inventory write-downs, restocking fees, and track reimbursement status across SAFE-T claims.
Security Built Into the Core Platform Architecture
We adhere strictly to Amazon Selling Partner API security policies, tenant isolation standards, and zero-PII data storage.
Amazon Selling Partner API Data Protection Standards
Built to meet Amazon’s strict developer security, data retention, and tenant isolation specifications.
Zero PII Data Storage
The platform does not ingest, store, or process buyer Personally Identifiable Information (PII) such as customer names, shipping addresses, or payment card details.
OAuth 2.0 Token Isolation
Amazon Seller Central authorization tokens (LWA refresh tokens) are secured using AES-256 GCM envelope encryption with hardware-backed key rotation.
Strict Multi-Tenant Isolation
Every seller organization is partitioned with strict tenant isolation, ensuring your sales, fee structures, and SKU profit margins are completely inaccessible to other accounts.
Encrypted In-Transit & At-Rest
All traffic is strictly enforced over TLS 1.3 with modern cipher suites. Database records and cache snapshots are encrypted at rest with AES-256 standard encryption.
Least-Privilege API Scopes
We request only the minimum required SP-API operational roles necessary to calculate financial reporting and advertising metrics, without requesting buyer-restricted data.
Audit Logging & Monitoring
Comprehensive audit trails record all administrative actions, data synchronization sync timestamps, and credential access events with immutable log retention.
Common Questions About Amazon Seller BI
Clear answers regarding data safety, Amazon SP-API connectivity, fee reconciliation, and platform capabilities.
Ready to See the True Financial Reality of Your Amazon Business?
Eliminate spreadsheet errors and calculate true net profit after fees, ad spend, COGS, and operating expenses in one unified dashboard.